We program your terminal
Your POS or terminal is configured to display and apply both the cash and card price at checkout — no manual math.
Our Signature Program
Dual Pricing: keep 100% of every sale.
Post two prices — one for cash, one for card. Card-paying customers cover the processing cost, so your effective rate drops to near zero. It is transparent, fully compliant with Visa and Mastercard rules, and most merchants break even on day one.
What it is
One simple idea that ends processing fees for good.
Traditional processing quietly skims 2.5%–4% off every card transaction. Over a year, that is real money you earned and never saw. Dual Pricing flips the model: the price on the tag already reflects the cost of card acceptance, and customers who pay with cash get a clearly posted discount.
Your customer chooses how to pay. If they tap a card, the small card price covers your merchant cost. If they pay cash, they save. Either way, you keep the full ticket price you set — not the ticket price minus a processor’s cut.
The bottom line: a business doing $50,000/month in card volume typically hands a traditional processor $1,500–$1,900 every month. With Dual Pricing, that number moves toward zero — without raising prices on cash customers.
How it works
Compliant by design, in four steps.
We handle the programming, signage, and receipts so every transaction follows card-brand rules automatically.
We post compliant signage
Clear in-store notices inform customers that a cash discount applies, exactly as Visa and Mastercard require.
Customer chooses to pay
Card or cash, the customer decides. The correct price is calculated and shown on the screen and the receipt.
You keep the full sale
Funds settle to your bank the next business day, with the card cost already covered at the register.
Savings illustration
See the difference on a real month.
The example below assumes $50,000 in monthly card sales at a typical 3.5% effective rate. Your actual savings depend on volume and average ticket — we will model your exact numbers from your last statement.
No more interchange surprises
What you price is what you keep, every single month.
Card-brand compliant
Built to the published rules — not a gray-area workaround.
Is it legal?
Yes — and we keep it that way.
Cash discounting and dual pricing are permitted in all 50 states when implemented correctly. The key is transparency: customers must be able to see both prices before they pay, and the signage and receipts must disclose the program clearly. That is precisely what our setup handles for you.
Surcharging vs. Dual Pricing: these are not the same thing. A surcharge adds a fee on top of a single posted price and is regulated differently. Dual Pricing posts two prices up front. We will recommend the right model for your state, business type, and customers — and configure it to stay compliant as rules evolve.
Side by side
Traditional processing vs. GSBankCard Dual Pricing
| Traditional Processing | GSBankCard Dual Pricing | |
|---|---|---|
| Monthly processing fees | 2.5%–4% of card volume | Near $0 |
| Rate predictability | Varies with interchange | Fixed and posted |
| Customer transparency | Fees hidden in your costs | Both prices clearly shown |
| Card-brand compliant | Yes | Yes |
| Setup & signage handled | DIY | Done for you |
| Long-term contract | Often required | None |
FAQ
Dual Pricing questions, answered.
In practice, almost never. The card price is a small difference, the cash discount is a visible win, and most customers do not change behavior. We provide signage that frames it positively.
Cash discounting is permitted nationwide when disclosed properly. We confirm the right approach for your location and configure everything to comply.
Most modern terminals and POS systems support Dual Pricing. If yours does not, we ship pre-programmed hardware so you are ready on day one.
Typical onboarding is about a week from approved application to go-live, including hardware setup and team training.